Made popular by Victoria Beckham in recent years, this diet emphasizes eating alkaline foods and avoiding acidic foods to promote healing in the body and prevention of chronic illness. Early research shows that while the diet will not alter blood pH, it can lead to better health due to its emphasis on eating clean, leafy greens, fruits, and roots. Cutting out most grains, dairy, meat, alcohol, and caffeine are part of this lifestyle diet. 

Antibiotic Free 

Antibiotics are routinely used in conventional meat production (see conventional below) to avoid disease in the livestock or poultry. Some studies have shown that when animals are routinely given antibiotics, those same medicines can stay in muscles and tissues after they are slaughtered. It is theorized that over exposure to these antibiotics can cause resistant strands of bacterial and viral diseases in humans. Antibiotic-free means avoiding the use of antibiotics unless it is truly needed for the health of an animal. 


Antioxidants are various vitamins, like vitamin C, that inhibit the oxidation of harmful molecules in the body. A good rule of thumb is, the darker the vegetable, the more antioxidants! 


Food that is prepared in a traditional way by a skilled, experienced worker with minimal mechanization. 


An alternative form of healthcare dating back to ancient times that has traditionally been practiced in India. It is based on the mind body connection and each person is said to have a "type". Dietary suggestions are based on these types to promote a healthful life. 


Chickens in conventional farms are often kept in battery cages, which are small, confined spaces that do not give the birds room for growth or provide a healthy environment. Cage-Free does not require access to the outdoors. 

Conventional Farming

Using modern methods of farming, including pesticides, herbicides, fertilizers, GMOs, growth hormones and antibiotics. 

Dirty Dozen/Clean 15

The Dirty Dozen are the 12 most important foods to buy organic due to pesticide use and the clean 15 are the safest foods to buy conventionally. See the most up to date Dirty Dozen list here

Fair Trade

Fair Trade means that the the producer of the product is getting a fair and living wage. Fair trade only applies to developing countries and helps people start and own sustainable businesses. Fair trade is commonly seen in beauty products, coffee, sweeteners, textiles, tea, and more. 


Similar to Cage-Free, but in order to be called "Free-Range," the USDA requires access to the outside. 


Gluten is protein composite found in some grains, particularly wheat, rye, and barley. Some people have an allergy to gluten that will result in damage to the digestive system with consumption. A Gluten-Free diet may seem daunting, but it is possible with the help of many new replacements for foods that traditionally contain gluten, such as bread or cookies. 


Genetically Modified Organism. Plants or animals that are created through gene splicing techniques through biotechnology. It is also referred to as genetic engineering. 


Similar to a gluten-free diet, but this one avoids ALL grains, including ones typically eaten in a gluten-free diet like rice and quinoa.


Beef and other livestock that have lived their entire lives in pasture eating all or mostly grass, hay included. Conventional beef are typically fattened up with soy, corn, grains, and other supplements in their last days. Grass-fed beef contains 2-4 times more omega-3 fatty acids than conventional beef. Grass-finished beef indicates that no bulking has been done before slaughter and cattle are allowed to naturally grow to the right size. 


Older varieties of many crops that come true from seed. Heirlooms are open-pollinated and have a wider variety of colors than are commonly seen in grocery stores.

Heritage Meat

Meat from traditional livestock breeds that were raised in the past. With an increase in breed selection, over 190 species of farm animals and livestock have become extinct in just the last 15 years. 

Holistic Health (Medicine)

A form of medicine and healing that focused on the physical, psychological, and social needs. It is a hybrid of modern and natural medicine. 


A treatment process that uses minute doses of natural substances that would often cause symptoms in a healthy person. 


Most livestock, poultry and dairy cows are injected with growth hormones to make them grow faster and larger or produce more milk. These hormones can stay in the muscles (meat) of the animal after slaughter.  Hormone-free means that an animal was not injected for growth purposes and does not contain excess hormones.

Humane/ Animal Welfare Approved

A label for meat and dairy that requires high humane and environmental standards

Local Food

Food that is sourced near to our store. At People's Grocery, local means the item was grown or produced within 200 miles of our store. 


Natural is hard to define. It should be a product that is unprocessed or minimally processed. However, since there are no government standards on what constitutes the use of the word "natural", it doesn't guarantee that a product was produced in a healthier, organic or "natural" environment. 


Containing no Monosodium Glutamate (a naturally occurring non-essential amino acid). It increases umami flavors in food and is often used in asian-style dishes. MSG can cause a variety of issues and is an allergen.

Non-GMO Verified

Non-GMO verified is a certification through the Non-GMO project©. Companies can be checked by the Non-GMO Project and be verified as being safe and not including any GMO ingredients in their products. 


A method of farming that does not use convention methods. Organic food has less toxins and is typically produced more sustainably than its counterparts. There is an extensive process to certify organic with thd FDA and in order to claim that something is organic, it MUST go through certification. There is lots of information regarding organic. The Mayo Clinic has some great information if you're just trying to learn more. Also, check out the USDA for more information regarding Organics. 

The Paleo Diet

A diet that is "based upon the fundamental concept that the optimal diet is the one to which we are genetically adapted". The Paleo Diet does not include grains, dairy and sugar. This is often referred to as the "Caveman Diet".

Pasture Raised

Animals such pigs, chickens, cows and more that are raised on open pasture. While most of these animals will eat grass, their diet is supplemented with grains also. (Some animals, especially chickens and pigs cannot survive on just grass.) 


Probiotics are living microscopic organisms, or microorganisms, that scientific research has shown to benefit your health.  Most often, they are bacteria, but may also be other organisms such as yeasts. They are similar to the "good" bacteria that occurs naturally in your gut. While it's known they help with digestion, probiotics have also been linked to your improving immune system, promoting mental health, and more.


Uncooked. Followers of the Raw Food Diet believe that food is healthiest when uncooked because enzymes break down in the produce before consumption.


recombinant Bovine Growth Hormone - rBGH (recombinant Bovine Somatotropin, or rBST) is the generic term for a genetically engineered, synthetic drug used to stimulate milk production in cows. Approved by the FDA, it is banned in Canada, Japan, Australia and all 25 countries of the European Union. Organic dairy excludes the use of rBGH.


A marketing term used to describe foods that have high nutritional value and anti-toxin properties.


According to the EPA, sustainability is based on a simple principle: Everything that we need for our survival and well being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which human and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations. 


Vegan is a diet that includes absolutely no animal products in order to promote a "cruelty-free lifestyle". This includes meat, dairy, eggs, gelatin & honey. 

Whole Foods

Not just a grocery chain. It's food in its most pure form. The Whole Foods Diet is a minimally  processed form of eating. 

Wild Caught

Fish and seafood that grew, developed, and were caught in the wild. They tend to be higher in Omega-3 Fatty Acids, low levels of PCBs, and lower levels of disease.